BorgWarner
BorgWarner
Corporate Communications, Digital Graphics & Infographics
Corporate Communications, Digital Graphics & Infographics
Client
Project Overview
BorgWarner required a series of visual communication assets that translated established brand standards into clear graphics supporting internal communications and corporate messaging. A key component of the project was developing a global customer spotlight map that visualized BorgWarner’s customers' locations worldwide. The map uses BorgWarner’s brand system to communicate complex global information clearly and was later adopted by additional BorgWarner locations.
BorgWarner
My Role
Outcome
Developed concepts and layouts while applying BorgWarner brand standards across corporate communication materials, establishing typography, iconography, and information hierarchy, and preparing production-ready artwork for print and digital formats.
Design Approach
The visual system applies BorgWarner’s established brand language to organize complex geographic and corporate information into clear visual structures. The global customer map uses simplified iconography, consistent color coding, and structured hierarchy to communicate worldwide customer relationships in a format that is easy to understand at a glance.
The project established a clear visual framework for communicating BorgWarner’s global customer presence. The customer spotlight map translated complex geographic data into an accessible visual format and was later adopted by multiple company locations, supporting consistent communication of BorgWarner’s global reach.
Project Overview
BorgWarner required a series of visual communication assets that translated established brand standards into clear graphics supporting internal communications and corporate messaging. A key component of the project was developing a global customer spotlight map that visualized BorgWarner’s customers' locations worldwide. The map uses BorgWarner’s brand system to communicate complex global information clearly and was later adopted by additional BorgWarner locations.
My Role
Developed concepts and layouts while applying BorgWarner brand standards across corporate communication materials, establishing typography, iconography, and information hierarchy, and preparing production-ready artwork for print and digital formats.
Design Approach
The visual system applies BorgWarner’s established brand language to organize complex geographic and corporate information into clear visual structures. The global customer map uses simplified iconography, consistent color coding, and structured hierarchy to communicate worldwide customer relationships in a format that is easy to understand at a glance.
Outcome
The project established a clear visual framework for communicating BorgWarner’s global customer presence. The customer spotlight map translated complex geographic data into an accessible visual format and was later adopted by multiple company locations, supporting consistent communication of BorgWarner’s global reach.
